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Founded by Shannon French, a former Australian soldier, and a passionate wildlife enthusiast and avid coffee drinker. Shannon saw the need to raise funds to help the anti-poaching efforts in Southern Africa.
With drastically declining Rhino numbers and various anti-poaching organisations fighting tirelessly in the war on poachers, he set out to raise funds to support the Rangers from the International Anti-Poaching Foundation www.iapf.org led by his good friend Damien Mander.